Check out this article about eliquids that Trading Standards are not happy about!

Thanks to for this vital info.Nuclear Plusion



Trading Standards have seized samples of popular e-liquids thought to breach several consumer-orientated regulations.

It has been illegal to imitate food products since 1989 under The Food Imitations (safety) Regulations, however the TPD sought to reaffirm these rules by specifically prohibiting products from portraying food products.

4.  No person shall supply, offer to supply, agree to supply, expose for supply or possess for supply any manufactured goods which are ordinarily intended for private use and are not food but which…
(a) Have a form, odour, colour, appearance, packaging, labelling, volume or size which is likely to cause persons, in particular, children to confuse them with food and in consequence to place them in their mouths or suck them or swallow them; and
(b) Where such action as is mentioned in (a) above is taken in relation to them, may cause death or personal injury.


 Some of the brands seized include;

  • Pancake Man
  • King Krispies
  • Just Jam
  • Ice Cream
  • Mr Blintz
  • Jam Monster
  • Granny’s Pie
  • French Dude


Trading Standards are likely to increase their visits to local vape stores leading up-to May 20th but the deadline for removing non-TPD compliant products does not stop the enforcement of pre-existing regulation.
Retailers are taking steps to mitigate the risk of their stock being seized by applying crude warnings for customers. It’s unlikely that these steps will satisfy trading standards.

Similar raids have taken place throughout the country; Trading Standards recently commented on their seizure and forced recall of One Mad Hit / Juice Box products.

“In trading standards opinion the product fails to comply with the Food Imitation Regulations due to the look and feel of its packaging which, have the appearance of a food container.  The actual container for the product also does this due to the pictures used.  Even the panel on the side looks like a food information declaration.  As such it could cause a small child to think the product was food and possibly try to drink the contents.  Even the contents have the colour and smell of apple juice if not quite the consistency.”

“The labelling of the product does not comply with CLP.  There are no details of the responsible person in the UK/EU. There should be a name, address and telephone number.  Due to the nicotine in the product it should have appropriate hazard diamonds. These should be an outer diamond in red with a symbol in black in the middle.”

News stories like this definitely show that the appropriate authorities WILL enforce the law when they see it being flouted by traders – so to answer the question

“Will the TPD/TRPR actually be policed?”

The answer is a resounding “Yes it will”.